Eloelo Group elevates Nishant Kumar to Chief Marketing Officer

Eloelo Group has elevated Nishant Kumar to the role of Chief Marketing Officer. The move is part of a broader leadership plan as the group looks to scale its operations and execution.

Kumar was previously Senior Vice President - Marketing and Revenue and has been part of the group’s leadership team for the past two years.

Kumar contributed to building Story TV, a microdramas platform. He also led growth efforts for Master, an education app.

Commenting on the elevation, Saurabh Pandey, Founder & CEO, Eloelo Group, said, “As Eloelo Group accelerates toward 250 million users, it was critical to empower the leadership team with one of the most experienced operators behind our success over the last two years. Having known and worked with Nishant for years, I have seen him personally own the growth and revenue engine that powered our 0-to-1 journey. As we scale further, Nishant’s inspiring leadership, which has created one of the best marketing teams in the industry, and his execution ability that has delivered unprecedented scale across monetisation, users and market share, will be the driving force behind our next phase of growth.”

Speaking on his elevation, Nishant Kumar said, “Having driven the Group’s growth since Day 1, I am excited to step into this expanded role and position Eloelo Group as a market leader across multiple categories in India’s booming internet landscape. As we evolve into a powerhouse housing millions of users across industry-leading platforms, my focus will be to drive market share, expand revenue growth, and cement Story TV, Master and the Group as the uncontested leaders in their respective domains. I am grateful to my team and the leadership for trusting me with this mandate.”

Kumar has more than a decade of experience in growth and marketing roles and has previously worked at companies including Flipkart, Ola and Apollo Hospitals, where he handled marketing, growth and revenue functions.