Garmin onboards Milind Soman as brand ambassador

Garmin, the wearable technology company, has identified India as its largest and most promising emerging market. To strengthen its position in this growing market, Garmin has roped in Milind Soman as its new brand ambassador to reach a broader audience, extending beyond fitness enthusiasts to those seeking daily wellness and a healthier lifestyle. 

Soman, known for his dedication to fitness, has participated in events such as the Ironman and Ultrarun and set a Limca Book of Records by running 1,500 kilometres. His association with Garmin aligns with the company's focus on health and fitness across various activities, including running, cycling, swimming, and yoga.

Sharing his enthusiasm about the partnership, Soman said “I am excited to be a part of Garmin and truly believe their products will inspire many people to embrace a healthier lifestyle. I have been personally using Garmin products for a long time and can vouch for their dedication to quality and high standards. Garmin’s focus on innovation and performance aligns with my own core values, and I’m eager to continue supporting the brand in its mission to promote wellness. I look forward to a fruitful partnership with Garmin and helping others achieve their fitness goals through advanced, reliable technology.”

Announcing Soman’s association with the brand, Deepak Raina - General Manager - AMIT GPS & Navigation said, “At Garmin, we believe wellness is more than just fitness, it’s about helping people live healthier and more active lives every day just like our mantra “Beat Yesterday”. With his love for running, cycling, swimming, gym training, diving, hiking, and more, Milind Soman perfectly embodies this holistic approach to well-being, just like Garmin smartwatches, which are versatile in tracking a wide range of fitness and wellness activities, accurately. His passion for living a balanced, active life will inspire others to take charge of their health in ways that suit them, with the support of Garmin’s wearable technology. Together, we hope to keep inspiring a global community to embrace their wellness journey, one step at a time.”