Good Game names Rishabh Pant as its global ambassador

Good Game Group Inc. announced Indian cricketer Rishabh Pant as the global brand ambassador for Good Game, the world's First ‘As-live’ Global Gaming Reality Show to debut from India. 

Good Game will debut in India through an OTT / Broadcast Partner and Good Game's YouTube channel, supported by Indian and Global watch parties across various social media platforms. The company is currently inviting interest for sponsorships and partnerships from brands looking to make inroads into the world of Gen Z through the pioneering Good Game format, which is an intersection of pop culture, gaming and entertainment. 

Commenting on his association with Good Game, Rishabh Pant, Ace Indian Cricketer and Youth Icon, added, “I am pleased to associate with Good Game, who are known for their exciting and pioneering work. I am looking forward to the show and hope to have fun during this journey. I wish the team all the best for their global rollout starting with India”.

Talking about the partnership with Rishabh, Rai Cockfield, Founder of Good Game, said, “We are honoured and thrilled to have Rishabh on board as our first global ambassador. Rishabh is an icon in the world of sports and cricket, having proven himself to be a top performer in the world's biggest and most high-pressure platforms. His distinguished personality, flair for the dramatic, and natural talent resonates with people across India and beyond.  We look forward to Rishabh’s help in guiding and determining who is ready to take on the mantle of the next Gaming Superstar in India.” 

Good Game is the first ‘as-live’ competitive reality TV program slated as Global Talent Competition for Gamers, Social Media Content Creators, and top Entertainers who will compete in a series of challenges related to gaming, entertainment, business and promotion skills to test their mettle as a future global entertainment Superstar. The winner of the India show will win $100,000 in cash and prizes, in addition to a chance to compete against Asia-Pacific's best Gamers in Good Game APAC. The show will be judged by celebrity judges across the gaming, sports and entertainment genres. 

The long-term vision of the show is to help give a jumpstart to both veteran and up-and-coming gaming creators to enable them to expand their careers beyond just gaming content and into numerous other entertainment genres, so as to attract international audiences and build their long-term personal brand. 

“The global gaming industry has surpassed 3.3 billion players, and generates more revenue than movies and TV combined. Good Game looks to tell the stories of the entertainers driving the rise of this phenomenon and bring gaming closer to the masses. With India having the world’s largest young population and over 550 million active gamers, the country was a natural first choice for us to begin the global rollout. Good Game activates brands through a combination of content, community and custom merchandise through their shop and subscription programs.  Natural product integration is crucial to telling the brand story alongside the stories of the Gamers. Brands have responded tremendously and are excited to support Gamers through this one-of-a-kind opportunity at the intersection of content, community, and commerce.” Rai added, talking about the show.

According to various independent reports, India has over 550 million gamers, making it the largest gaming market by users worldwide, expected to reach a market value of close to $4 billion by 2025. Driven by a young demographic, high smartphone penetration and affordable internet connectivity, in addition to Indian governments’ focus on making India a global gaming hub and inclusion of gaming as a medal sport in elite international competitions has increased the acceptance and credibility of gaming as a mainstream form of entertainment, as well as a viable career option in India.