Havmor Ice Cream ropes in Tamannaah Bhatia as brand ambassador

Havmor Ice Cream, a subsidiary of LOTTE Wellfood Co. Ltd, has announced actress Tamannaah Bhatia as its new brand ambassador. She joins cricketer Hardik Pandya in representing the brand as part of its latest campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!’

The addition of Bhatia, aligns with the brand’s strategy of engaging with a wide consumer base by combining the influence of both Bollywood and cricket.

“Bringing together two of India’s biggest passions, cricket and Bollywood, Havmor strengthens its connection with consumers, making every bite a moment of joy,” the brand stated 

Commenting on the campaign, Komal Anand, Managing Director, Havmor Ice Cream, said, “Havmor has always been about indulgence, and we are thrilled to welcome Tamannaah Bhatia to our brand family alongside Hardik Pandya. Both of them embody energy, fun, and an irresistible charm that aligns perfectly with our brand ethos. We anticipate an aggressive and fantastic summer, delivering unforgettable experiences to consumers and making every occasion more special with our delicious and innovative offerings.”

Commenting on the activation plan, Rishabh Verma, Head Marketing, Havmor Ice Cream, said “Our campaign will take center stage on CTV during IPL, leveraging its premium reach, followed by strong TV, digital, and social media amplification. We’re enhancing Q-commerce partnerships with Swiggy Instamart, BlinkIt, and Zepto, driving business through exclusive activations. To boost visibility and impulse sales, extensive retail activations with POSM and high-impact OOH placements in key markets will maximize consumer engagement.”

Tamannaah Bhatia, Brand Ambassador of Havmor Ice Cream said, “I have always been a fan of Havmor’s creamy, delicious ice creams, and I’m thrilled to be part of a brand that celebrates indulgence and fun. Teaming up with Hardik Pandya makes it even more exciting. Together, we’re bringing alive the magic of ice cream in a way that’s all about fun, flavor, and going all in on your cravings. This campaign is a celebration of treating yourself, enjoying the moment, and of course, having Havmoorrrr.”

Hardik Pandya, Brand Ambassador of Havmor Ice Cream, said, "Whether it’s cricket or ice cream, I’m all about going big and enjoying the moment. Ice cream has always been one of my favorite comfort foods, and Havmor has been delivering that irresistible experience for over 80 years. My association with Havmor has been nothing short of a delicious adventure, just like smashing sixes on the field; every scoop is a winning moment. I’m thrilled to have Tamannaah Bhatia joining the team and being part of this fun campaign with her has been an absolute blast.”