HiveMinds bags performance marketing mandate for Oben Electric

HiveMinds, a unit of Madison World, has been awarded the performance marketing mandate for Oben Electric, the electric two-wheeler manufacturer. This partnership is set to accelerate the company's new customer growth and expansion.

With the increasing demand for electric vehicles (EVs), the company is focused on strengthening its retail footprint and on scaling customer acquisition through digital-first strategies. HiveMinds will lead digital marketing efforts, media investments and conversion strategies across key digital and e-commerce platforms. The mandate will be managed by its Bangalore team.

Jyothirmayee JT, Founder & CEO, HiveMinds, said, “EV is one of the most exciting industries right now. I am delighted that we’re getting the opportunity to work with an upcoming brand that is catering to the GenZ and digital first customers who are much aware today. The industry now needs a highly data-led approach to customer acquisition and media deployment. With our expertise and proprietary tools, we are sure to deliver business growth through this collaboration.”

Saurav Arora, Director of Marketing, Oben Electric, added, "As we scale operations, performance marketing is crucial or accelerating demand and optimizing conversions. HiveMinds’ expertise in performance marketing will help us maximise digital impact and drive measurable business growth. We are confident this partnership will strengthen our growth journey.”