HP India names Ayushmann Khurrana as the face of the brand

The collaboration aims to align HP’s brand values with Khurrana’s public image, as the company continues to position itself at the intersection of technology and individual empowerment.

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HP India has announced the appointment of actor Ayushmann Khurrana as the new face of the brand. Known for his work in Hindi cinema that often centres on socially relevant themes, Khurrana will serve as the face of HP’s initiatives in India. The collaboration aims to align HP’s brand values with Khurrana’s public image, as the company continues to position itself at the intersection of technology and individual empowerment.

The campaign, featuring Ayushmann alongside his brother and fellow actor Aparshakti Khurana, forms part of HP India’s broader marketing efforts.

HP, which has associations with brands and organisations such as Ferrari and Real Madrid, is positioning the actor as a representative of its commitment to innovation and progress. The company stated that its values, respect for the individual, leadership, integrity, teamwork, and adaptability, are in line with Khurrana’s public persona.

Khurrana, a National Award-winning actor for Andhadhun, also serves as the National Ambassador for UNICEF India, alongside cricketer Sachin Tendulkar. He has previously been included in TIME Magazine’s ‘100 Most Influential People in the World’ list and was recently invited to join the Academy of Motion Picture Arts and Sciences.

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