INNOCEAN India & Canvas Worldwide India bag integrated communications mandate for UPES University

INNOCEAN India, along with Canvas Worldwide India, has won the integrated communications mandate for UPES University.

Under the mandate, INNOCEAN India will handle creative and strategic communication, while Canvas Worldwide India will manage media strategy and execution across brand and campaign initiatives.

UPES operates in a competitive higher education sector and works with multiple stakeholder groups. The agencies will coordinate creative and media functions to bring greater alignment to the university’s communications.

The engagement will be managed through a unified structure combining strategy, creative development and media execution. The initial phase will focus on developing an integrated campaign approach for 2026.

Speaking on the partnership, Bharat Kharbanda, Chief Business Officer, GUS Global Services, said, “As our communication requirements continue to evolve, it was important for us to work with a partner that could bring structure and integration to the process. INNOCEAN India demonstrated a clear understanding of our objectives and how to approach them cohesively, which informed our decision.”

Robinh Sharma, Marketing Director, UPES University, added, “As we look ahead to 2026, our focus is on clearly articulating what differentiates UPES as a university, from our academic offerings to our strong industry integration and leadership positioning. INNOCEAN India’s integrated approach will support us in sharpening and amplifying this narrative.”

Jae Ho Yoo, Managing Director & CEO, INNOCEAN India, said, “This mandate aligns with our strategy to expand and strengthen our growth business beyond automotive. With UPES, we will leverage our proven strengths as a unified Marketing OS to deliver sharp target and market insights, while providing fully integrated solutions that translate strategy into measurable impact. We are committed to deploying our full capabilities to ensure that every communication initiative is insight-driven, cohesive, and strategically grounded in the institution’s long-term vision.”

Santosh Kumar, Chief Operating Officer, INNOCEAN India, added, “This partnership is about moving beyond siloed campaign delivery to a truly integrated model. Together with Canvas Worldwide India, we will focus on building a unified planning and execution structure for UPES that ensures sharper media alignment, stronger creative impact, and sustained momentum as we roll out the 2026 roadmap.”