ISOPURE names Rashmika Mandanna as brand ambassador

ISOPURE, the protein supplement brand under Glanbia Performance Nutrition, has named actor Rashmika Mandanna as its first brand ambassador in India. The announcement also marks the launch of the brand’s new campaign.

According to the company, the campaign reflects a shift in consumer preference toward simple and consciously formulated products. The company states that its target audience includes individuals who make mindful decisions about nutrition and wellness.

"At ISOPURE, we believe that purity is not just about what’s inside the product packs, but also the intent behind every choice," said Sumit Mathur, General Manager, South Asia, Glanbia Performance Nutrition. “Rashmika embodies that intent. She’s focused, mindful, and uncompromising—just like an ISOPURE® consumer. This collaboration marks a milestone as the brand continues to innovate and deliver exceptional quality products to the consumers, and together, a new wave of health-conscious enthusiasts will be inspired.”

Rashmika Mandanna also shared her views on the association: “Fitness, to me, is not about extremes—it’s about consistency. It’s the choices I make every day — what I eat, how I move, what I prioritize. I travel a lot, work long hours, and yet I always try and make time to move and eat clean. I’ve learnt over time that wellness isn’t about excess, it’s about clarity, knowing what truly serves you. That’s why ISOPURE fits effortlessly into my lifestyle.”

The partnership will be activated across digital and consumer touchpoints to target audiences aligned with the company's positioning on minimalism and ingredient transparency.