KlugKlug raises funds to expand presence in global markets

Influencer marketing SaaS platform KlugKlug has raised an undisclosed amount in a funding round led by a group of investors comprising founders of multiple unicorns, former CXOs, CMOs, and angel investors from various sectors. The capital will support the company’s expansion plans in key regions including India, the Middle East and North Africa (MENA), South Asia, and Southeast Asia.

The newly onboarded investors are expected to play a strategic role, beyond financial contribution, by supporting scale-up efforts and go-to-market initiatives across markets.

As part of its advisory structure, KlugKlug has also brought on industry professionals including Lloyd Mathias, Amit Jain of CarDekho, Gaurav Agarwal of Tata 1MG, and Indranil Chakraborty of StoryWorks.

"We're witnessing more CMOs and marketing professionals embrace the tech as an essential part and not just a feel-good factor in influencer marketing decisions. KlugKlug has earned the role of a trusted asset for brands. We have so many testimonials of professionals who were looking to refine their strategies and saw instant wins from day one. It's exciting to see global and local brands alike leverage KlugKlug to make smarter decisions and easily maximize their campaign impact," said Vaibhav Gupta, Co-founder and CPO of KlugKlug.

“We believe that global influencer marketing is at an inflection point, and brands are demanding deeper insights, better ROI, and more transparency in their influencer collaborations. This funding will enable us to not only expand into new geographies but also work on the tech aspect to provide unparalleled value to our clients. The strategic depth brought in by our investors will play a critical role in this journey,” said Kalyan Kumar, Co-founder and CEO, KlugKlug.