Leo India bags creative mandate for Schneider Electric

Leo India, formerly known as Leo Burnett, has secured the creative mandate for Schneider Electric in India. The collaboration is expected to focus on strengthening Schneider Electric’s presence in the home electrical segment.

As part of the partnership, Schneider Electric has launched its ‘Bring Home the Smart’ campaign, highlighting products such as Miluz Zeta switches with built-in air quality indicators, Miluz Zeta motion-sensing LED footlamps and Wiser smart home automation solutions.

Speaking about the partnership, Rajat Abbi, Vice President, Marketing, Schneider Electric India, said, "We are thrilled to welcome LEO India on board as our creative partner. Our partnership marks an exciting new chapter for Schneider Electric’s continued focus on increasing our offerings for the home electrical market in India. LEO brings a powerful blend of strategic thinking, consumer insight, and creative excellence. Their deep understanding of culture and ability to craft purposeful narratives make them the ideal partner for us as we bring our smart, sustainable home solutions to the forefront.”

Vikram Pandey, Chief Creative Officer at Leo, South Asia, added, “Children are the perfect metaphor for our creative narrative. Their trust, curiosity, and joy reflect exactly how a smart home should feel. Through playful storytelling and relatable moments, we’re showing how Schneider Electric makes smart living effortless and delightful.”

The integrated campaign is being rolled out across television, digital, print, retail, influencer-led channels and on-ground activations in key markets.