Madison Media Loop announces Sudarshan Karandikar as Vice President

Madison Media Loop, a unit of Madison World, announced the appointment of Sudarshan Karandikar as Vice President (VP) on July 22. Karandikar, a marketing and advertising professional carries over two decades of experience across agencies like Ogilvy, Dentsu, McCann and others. His portfolio includes campaigns for brands like Go Air, Saffola Masala Oats and Nickelodean. 

Vikram Sakhuja, Group CEO, Madison Media and OOH, commenting on the appointment said, “We’re pleased to welcome Sudarshan to the Madison family, his depth of experience across some of the most respected agencies and brands, combined with his strategic clarity, creative agility and the ability to create fun in the workplace, makes him a strong asset to Madison Loop. As we continue to expand our digital-first creative offerings, his leadership will play a key role in delivering impactful and culturally relevant solutions for our clients”.

Sudarshan Karandikar, on his appointment as the VP, said, “I’ve always believed that culture, creativity and technology are the three levers that can truly shift brand narratives, joining forces with Madison Loop is exciting because the team here shares that belief—and is actively building for the future. I’m looking forward to co-creating ideas that not only break through the noise but leave a lasting imprint.”