Madison Media Sigma bags traditional media mandate for The Sleep Company

Madison Media Sigma, a unit of Madison World, has secured the traditional media duties for The Sleep Company. Under the new mandate, the agency will handle media planning and buying across TV and print.

The Sleep Company is known for its product portfolio that includes mattresses, pillows, ergonomic chairs, and recliners. 

Vanita Keswani, CEO, Madison Media Sigma, said, “We are thrilled to partner with a disruptive and innovation-led brand like The Sleep Company. We look forward to leveraging our strategic media expertise to amplify their growth journey across traditional and emerging platforms.”

Ripal Chopda, CMO, The Sleep Company, added, “At The Sleep Company, our goal is to revolutionize the way India sleeps and sits through disruptive innovation and consumer-first thinking. As we scale our presence across the country, impactful media execution becomes critical. We are thrilled to have Madison Media as our traditional media partner. Their strategic media acumen will play a pivotal role in helping us drive deeper awareness and accelerate our next phase of growth.”