Medimix onboards Amruta Khanvilkar as brand ambassador

Medimix has announced the appointment of actress Amruta Khanvilkar as its new brand ambassador, as part of its strategy to deepen regional engagement in key geographies. The collaboration aims to support Medimix’s efforts in building stronger consumer connections through a voice that reflects the brand’s values.

Commenting on her new role, Amruta Khanvilkar said, “Medimix has always felt like home—a name that’s been part of my growing-up years and one I’ve always trusted. To now officially be a part of the Medimix family feels incredibly special. It’s not just about endorsing a brand; it’s about sharing something I genuinely believe in with the people who’ve supported me throughout my journey. Their commitment to natural ingredients and Ayurveda reflects my own belief in embracing one’s natural self and caring for skin in the most gentle, effective way.”

Anupam Katheriya, Chief Executive Officer, Cholayil Private Limited, commented on the strategic focus: “We are delighted to welcome Amruta Khanvilkar to join Medimix family as our brand ambassador. Her grace, authenticity, and strong connect with audiences make her a perfect reflection of what Medimix stand for. At Medimix, we believe in skincare that’s deeply rooted in Ayurvedic tradition while being relevant to today’s lifestyle. With Amruta on board, we look forward to spreading our message of natural, Ayurvedic care to an even wider audience across the country. It’s time to embrace Ayurved ki Achchai, Achi Twacha ke Liye—with Medimix!”

Katheriya further added, “Our commitment to delivering quality products that exceed consumer expectations is reflected in our consistent growth, driven by increased household penetration and rising volume consumption, as evidenced by household panel data. In line with our strategy to strengthen core markets and brands, we are launching a hyperlocal drive to deepen our focus on the liquids category—handwash, bodywash, and facewash. These initiatives reinforce our commitment to making you 'SkinFit’ through the power of Ayurveda.”