MR.DIY announces Rajkummar Rao as Brand Ambassador

MR.DIY, a home improvement and lifestyle retail chain with a growing presence across India, has announced the appointment of actor Rajkummar Rao as its brand ambassador. The announcement comes alongside the rollout of a new all-India campaign.

The campaign introduces Rao in the role of a reporter, engaging with the brand’s core proposition of variety and affordability. The company stated that the campaign aims to reflect the brand's retail experience, with a focus on accessibility and surprise-driven value.

Commenting on the collaboration, a senior spokesperson from MR.DIY India said, “This is a proud and defining moment for MR.DIY India. Rajkummar Rao embodies the essence of our brand—genuine, versatile, and deep connection with the everyday Indian. He represents the values we cherish most—accessibility, variety, and the simple joy found in everyday moments. With this campaign, we’re not only strengthening our brand presence but reaffirming our commitment to offering more; more variety, more value, and more reasons to smile. 'Milega Kya, Mat Pooch – MR.DIY Has SABKUCH' isn’t just a tagline, rather it captures the wonder that unfolds within each of our stores everyday.”

Rajkummar Rao also shared his thoughts on the partnership, stating, “I’m genuinely thrilled to be associated with MR.DIY because this is one of the favourite shopping destinations for me and my family. From the moment I stepped into their store, I felt like a kid in a wonderland—surrounded by smart, joyful, and surprisingly useful finds at every turn. It’s more than just a shopping experience; it’s a place where every day needs meet unexpected delights. I have a deep respect for brands that add real, tangible value to people’s lives, and MR.DIY does that with heart. The campaign line, ‘Milega Kya, Mat Pooch’, beautifully captures that feeling of joyful discovery—the kind that makes you smile because you found something you didn’t even know you were looking for. Bringing that essence alive on screen was not just fun—it was meaningful.”