Nykaa appoints Sharvari as brand icon

Nykaa has announced the appointment of Sharvari as its Brand Icon. The company stated that Sharvari’s style and growing popularity among young audiences align with its vision to connect with a new generation of beauty consumers.

Anchit Nayar, Executive Director and CEO of Nykaa Beauty, said, “Sharvari’s authenticity and growing influence make her a strong representative of the modern Nykaa consumer. At Nykaa, we aim to evolve with our audience, and Sharvari reflects this evolution. We are pleased to welcome her to the Nykaa family.”

Sharvari shared her thoughts on the association, saying, “I am happy to join Nykaa as its Brand Icon. Nykaa has been my preferred platform for beauty products because it offers a wide range of brands in one place. Being part of this journey feels like a natural step in my own beauty journey. For me, beauty is about self-expression and empowerment, and I value that Nykaa supports these ideas.”

In addition to being the Brand Icon, Sharvari will serve as a Jury Member for the Nykaa Best in Beauty (NBIB) Awards 2025, alongside other industry experts and personalities. She will also participate in campaigns and content across Nykaa’s platforms and events, including the Hot Pink Sale campaign, Nykaa Play, Nykaaland, and New at Nykaa.