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Ogilvy wins Agency of the Year, Leo Burnett bags Grand Effie at Effie 2024

Mondelez India was named Effie Client of the Year after 1,152 entries and 486 jury members evaluated campaigns across three cities.

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The Advertising Club (TAC) India hosted the 24th edition of the ‘Effie India Awards 2024’ at Taj Lands’ End, Mumbai. The event drew over 1,200 industry professionals from advertising, marketing, media, research, PR, and communication.

Mondelez India Foods Pvt. Ltd. was adjudged as the Effie Client of the Year, while Ogilvy Group India was named Effie Agency of the Year.

Client of the year Mondelez India Foods Pvt. Ltd.
Client of the year - Mondelez India Foods Pvt. Ltd.

The coveted Grand Effie was awarded to Leo Burnett India for ACKO General Insurance’s campaign ACKO: Health Insurance Ki Subah Ho Gayi Mamu’. The awards garnered 1,152 entries from 75 agencies.

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Agency of the year Ogilvy Group India

With 486 jury members, including 254 marketing professionals, who spent their time and insights for the judging process, which spanned Mumbai, Delhi, and Bangalore.

Grand Effie Leo Burnett India  for ACKO General Insurance’s ‘ACKO Health Insurance Ki Subah Ho Gayi Mamu’ campaign
Grand Effie - Leo Burnett India 

 

Speaking at the Effie, Rana Barua, President, President, The Advertising Club & GROUP CEO, HAVAS India, South East & North Asia (Japan & South Korea), Havas Group - India said, “The Effie India Awards exemplify the power of strategic creativity and impactful storytelling. This year, with over 1,152 entries and an extraordinary level of participation, the awards continue to set benchmarks for the industry. Congratulations to all the winners for their innovative campaigns that resonate deeply with audiences and drive measurable impact. These awards reflect the collaborative brilliance of our industry, and I’m proud of what we have achieved together."

Speaking at the Effie, Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club & Founder and President, The Horologists, said, " It’s incredible to witness the evolution of the Effie India Awards over the past 23 years. The awards are more than just a celebration, and once again reinforced the power of creativity combined with participation from 75 agencies and an exceptional jury of 486 experts. It’s heartening to see the industry pushing boundaries and delivering remarkable campaigns that drive tangible outcomes. A heartfelt thanks to the jury and the participants for making this edition one of the most memorable yet.”

Elaborating on the awards, Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club & Group CEO, Eros Media World added, “The Effie India Awards have become a cornerstone of the advertising and marketing landscape, bringing together the best minds in the business. Congratulations to all the winners for pushing the boundaries of creativity and strategy. Your work continues to inspire and define the future of brand communication.”

The Effie India Awards highlight the increasing focus on results-driven creativity, with its legacy spanning over two decades. The event reflects the industry’s adaptation to changes in consumer behaviour and technological advancements.

 

The Advertising Club Ogilvy Leo Burnett Mondelez Effie India Awards 2024