OML elevates Devarshi Shah to Chief Growth Officer

Only Much Louder (OML) has announced the appointment of Devarshi Shah as Chief Growth Officer, effective immediately. In his new role, Shah will report to CEO Tusharr Kumar and will be responsible for expanding OML’s agency and integrated brand services, including branded content, influencer marketing, and AI-powered marketing solutions, as well as overseeing a new creative venture in development.

Commenting on the appointment, Tusharr Kumar, CEO, OML, said, “We’re not in the business of chasing trends. We’re in the business of starting them. Devarshi brings the kind of sharp instinct, creative ambition, and operational clarity that our future plans need. Whether it’s building culture-first branded content, scaling influencer marketing with Hypothesis, or building our creative solutions offerings, he’s someone who can connect the dots between what audiences love and what brands need. This is not just a role elevation, it’s a move to strengthen our growth journey.”

Shah’s mandate will also include the continued expansion of Hypothesis by OML, the company’s global influencer marketing service, which has executed over 150 campaigns across more than 22 countries.

“OML has always believed in showing up differently, louder when needed, but always with intent,” said Shah. “I’m elated to take on this role at a time when brands need more than just reach, they need relevance. As we scale Hypothesis, deepen our branded content and strategy work, and build new offerings in the creative space. I look forward to driving OML’s growth in a way that’s bold, thoughtful, and deeply connected to the culture we help shape.”

In his new capacity, Shah will be tasked with scaling OML’s creative services, including branded content, influencer engagement, and strategic brand solutions. The appointment signals the company’s intent to strengthen its position as a creative partner in the evolving marketing landscape.