One Source secures communications mandate for Medusa Beverages

Medusa Beverages has appointed One Source as its communications partner to manage reputation and strategic outreach efforts. The mandate will include reputation management, strategic communication, and brand visibility across key markets.

The communications account at One Source will be led by Dyutiman Basu, reporting to Honey Mehra, Co-Lead for Corporate Communication, and supported by the national team.

“At Medusa Beverages, we have always believed in pushing boundaries and creating a unique beer-drinking experience for our consumers. As we continue to expand our footprint, our partnership with One Source will enable us to craft compelling narratives, engage with our audience more effectively, and strengthen our position as a category leader in the industry,” said Avneet Singh, Founder and CEO, Medusa Beverages.

Sandeep Rao, Managing Director, One Source, added, “Medusa Beverages is a brand that has redefined the beer-drinking culture in India. Our approach as a consultancy is to align with our partners’ business objectives and drive impactful communication strategies. We are excited to work with Medusa Beverages and look forward to building a strong, resonant brand story that connects with beer enthusiasts across India.”