Perplexity partners with Airtel, offers Pro access to users

Bharti Airtel just handed its nearly 360 million customers a Rs.17000 worth AI subscription for free last week. This Perplexity Pro subscription, was made available free for all Airtel customers (Mobile, Wi- Fi and DTH) for one year. It marked Perplexity’s first partnership with an Indian telecom company. All Airtel users are eligible for this offer by logging-on to the Airtel Thanks App.

Commenting on the partnership, Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel said, “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”

Co-founder and CEO of Perplexity, Aravind Srinivas said “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”