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VISA has appointed Prashant Malkani as Director and Head of Client Marketing, INSA.
In this new role, Prashant is expected to lead strategic marketing initiatives across India and South Asia, focusing on client-centric marketing programs, digital growth, and innovative marketing solutions.
With close to 15 years of marketing experience, Prashant brings a background in digital marketing, media amplification, marketing strategy, and martech. His expertise spans multiple leading financial organisations.
His most recent role was as a Managing Consultant - Marketing Strategist at Mastercard, and he had earlier held senior roles at DBS Bank, where he worked on digital marketing, MarTech, and data analytics initiatives.
Prior to that, he managed digital marketing leadership positions at Mahindra Lifespace Developers Ltd. and Indiabulls, where he was instrumental in driving digitisation, online growth, and brand visibility.
Since 2020, he has also been the Creator and Host of Transformarketing, a platform exploring marketing transformation.