realme announces Vicky Kaushal as smartphone ambassador

realme has announced the appointment of actor Vicky Kaushal as its new smartphone ambassador, ahead of the launch of the realme 15 Series in India on 24 July 2025. The campaign, titled 'Live for real,' will feature Kaushal and is part of the brand’s latest marketing efforts.

Commenting on the collaboration, Kaushal said, “I’ve always believed in keeping it authentic and being grounded. These are key values that have shaped every step of my journey. And hence realme’s ‘Make it real’ philosophy truly resonates with me. It’s not just about being real with others, but also being real with yourself, owning your story, and staying true to what drives you. I’m proud to join a brand that understands the ambitions of India’s youth and empowers them to push boundaries. Together, we want to inspire a generation to live boldly, stay real, and make every moment count.”

Francis Wong, Chief Marketing Officer, realme India, added, “We are proud to welcome Vicky Kaushal as the smartphone ambassador for realme. His story and persona reflect everything we stand for — confidence, relatability and originality. As we gear up to launch the realme 15 Series on 24th July, this partnership marks an exciting step forward in building realme’s emotional and cultural connection with its audience.”

Kaushal is expected to appear in upcoming campaigns related to the new device lineup.