Shah Rukh Khan becomes brand endorser for Sunfeast Wowzers

ITC’s Sunfeast Wowzers has announced a new collaboration with actor Shah Rukh Khan as part of its ongoing efforts to strengthen brand recall in the cracker snacks segment. The association will debut with a television commercial featuring Khan.

Commenting on the collaboration, Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC Ltd., said: “Sunfeast Wowzers is more than just a cracker; it’s an experience that blends cheesy indulgence with crunch. Who better than Shah Rukh Khan to represent this ‘Wow’ factor? Sunfeast Wowzers offers a multi-textural delight which perfectly aligns with his charismatic personality, making the partnership even more special.”

In a statement, Shah Rukh Khan said: “I've always believed that all magical moments have a ‘Wow’ in them. Sunfeast Wowzers is all about that ‘Wow’ factor—which comes from the fusion of melty cheesy delight and crisp, flaky layers. It’s the perfect snack to add a touch of delight to any moment. I’m thrilled to be part of this journey with Sunfeast Wowzers, and I hope everyone enjoys this indulgent experience just as much as I do.”

The campaign will be promoted across television and digital platforms as the brand looks to broaden its consumer base and increase visibility for its cracker range.