Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Menon launch AI-driven marketing venture, Theblurr

Marketing professionals Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have jointly announced the launch of Theblurr, a new AI-native, full-service marketing solutions company. The venture aims to integrate artificial intelligence across the marketing value chain, combining media, data, strategy, and creative functions into a unified offering.

The company operates on the principle that AI is not an added layer but a foundational element. Its proprietary ‘HumAIne’ framework is designed to merge machine learning capabilities with human insight, with the goal of delivering faster and more adaptive marketing strategies.

“Marketing today is no longer just about reach or impressions. It’s about real, measurable outcomes—growth, impact, and resonance,” said Shamsuddin Jasani, Co-founder and Chief Executive Officer of Theblurr. “We have built Theblurr to be a true growth partner, combining full-funnel capabilities with AI-first thinking to create work that truly delivers. We wanted to create something truly aligned with what modern marketing needs. Theblurr is that vision realised—a full-service, AI-native partner built to deliver brilliant outputs and smarter outcomes. We’re here to help brands move faster, think sharper, and achieve results that matter,” he added.

The founders bring more than 6 decades of combined experience across advertising, digital marketing, and media. The company’s operating structure reflects clearly defined leadership roles.

Shamsuddin Jasani, as CEO, will oversee overall strategy, business growth, and financial performance. Gopa Kumar Menon takes on the role of Chief Operating Officer, responsible for delivery, operational scalability, and integration across creative, media, and technology functions.

Aatsi Desai Jasani serves as Chief Growth Officer, focusing on business development, client relationships, and strategic positioning.

Commenting on the company's operating model, Gopa Kumar Menon said, “At Theblurr, we're building an agency with passionate people that merges human creativity with AI intelligence. Our HumAIne process breaks down silos between creative and media teams; it's the operational backbone that seamlessly integrates our creative and media solutions—every creative idea is media-aware from day one, and every media investment is experience-driven.”

Aatsi Desai Jasani added, “At the heart of every great brand story is a deep understanding of people—our clients and their customers. At Theblurr, we don’t just chase KPIs; we champion our clients’ ambitions. Every solution we craft is rooted in empathy, creativity, and the drive to create something truly meaningful together.”

According to the company, Theblurr is structured to eliminate functional silos, with each campaign element designed to align closely with performance and brand experience goals. The company also stated that it is built around five core values: Boldness, Learning, Unity, Responsibility, and Resonance.

Theblurr will focus on offering marketing solutions intended to address the evolving needs of brands in a dynamic, data-intensive environment where speed, personalization, and measurable impact are key priorities.