Shashank B. V. returns to iCubesWire as Business Director, Sales for South India

iCubesWire has appointed Shashank B. V. as Business Director, Sales (South). In this role, he will be responsible for leading content sales for influencer marketing across the South India region, with a focus on driving brand engagement through creator-led campaigns.

Shashank returns to iCubesWire after previously serving as Group Head, South, where he was involved in the company’s early efforts to expand in southern markets. He brings over two decades of experience in digital media, with prior roles at Hungama Digital Services, Times Internet, and Tyroo Media. His background includes work across digital sales, branded content, and influencer marketing.

As Business Director, his responsibilities will include scaling content monetisation and overseeing native advertising and influencer-led formats aimed at enhancing campaign delivery for clients. He will report to Nishant Sharma, Co-founder and Chief Business Officer at iCubesWire.

Commenting on the return, Shashank B. V., said, “I’m thrilled to return to iCubesWire at a time when brands are actively looking for meaning, authenticity, and value in influencer marketing. With iCubesWire’s deep creator network, and performance-first approach, I look forward to delivering smart content solutions that drive both brand recall and business impact across the South market.”

Nishant Sharma, Co-Founder & Chief Business Officer, iCubesWire, said, “Shashank’s return is both timely and strategic. His understanding of the regional market, combined with his passion for content-driven storytelling, will be invaluable as we accelerate growth in the influencer ecosystem. We’re confident that under his leadership, brands will find new opportunities to connect with audiences in culturally resonant and measurable ways.”