Social Panga appoints Sahil Siddiqui as Executive VP – Creative Strategy & Growth

Sahil Siddiqui has been appointed Executive Vice President – Creative Strategy & Growth at Social Panga. He takes on this role after more than a decade in the advertising and content industry, having held leadership positions across creative and strategic functions.

Before joining Social Panga, Siddiqui served as Global Creative Head at Pepper Content, where he focused on integrating content innovation with broader business goals. Prior to that, he was Group Executive Creative Director at Dentsu Creative, leading creative campaigns for a wide portfolio of brands and overseeing a large cross-functional team.

Siddiqui’s longest tenure was at WATConsult, where he spent close to 12 years in various roles, including Vice President – Creative Strategy. During this period, he was involved in creative planning, campaign execution, and team management across several verticals. His earlier roles at the agency included stints as Associate Vice President, Group Head, Creative Strategist, and Senior Writer.

His career began in social media and communications planning, gradually moving into strategic leadership. Based in Mumbai, Siddiqui’s work has spanned across sectors and formats, with a focus on digital-first brand building and insight-driven campaigns. 

Himanshu Arora, Co-Founder of Social Panga, said: “Sahil joins us at a time when we’re entering our next phase of evolution—where creativity is not just an art but a true economic multiplier. His passion for technology-led storytelling, coupled with his deep understanding of brand behaviour, makes him a vital addition to our leadership. We're excited to shape globally benchmarked work that drives real impact.”

Gaurav Arora, Co-Founder of Social Panga, added: “What excites us about Sahil is his rare ability to fuse creative storytelling with sharp business acumen. His proven track record with large-scale brands and strategic clarity will play a pivotal role as we co-create more meaningful, memorable, and outcome-driven campaigns with our clients. He also brings a strong focus on building creative talent density—strengthening our teams to consistently deliver standout work.”

Sahil Siddiqui, EVP – Creative Strategy & Growth, Social Panga shared: “The market is shifting, tech is evolving, and attention is harder to earn—but that’s exactly what makes this the most exciting time to build something lasting. At Panga, there’s intent, agility, and that hunger to do bold, unforgettable work. I’m thrilled to join the team and look forward to crafting ideas that not only turn heads but move the needle for our clients.”