Sociowash wins Continental THIS's digital mandate

Sociowash has secured the integrated digital mandate for Continental THIS. Following a multi-agency pitch, Sociowash's team will spearhead this partnership, focusing on enhancing Continental THIS's digital footprint. The brand will be serviced by the Sociowash Mumbai office. 

Tasked with developing tactical creative strategies, Sociowash will leverage its expertise in performance media, video production, influencer marketing and social media marketing, to bolster Continental THIS's brand awareness and attract a wider audience. 

Pranav Agarwal, Co-Founder of Sociowash, commenting on the win said, “We're thrilled about joining forces with Continental THIS. Our goal is to elevate the brand's digital presence and create captivating campaigns that resonate with coffee enthusiasts globally. Together, we look forward to crafting a unique narrative that enhances Continental THIS's standing and connects with its audience in meaningful ways.” 

Raja Chakraborty, Chief Marketing Officer, Continental Coffee said, “As a driving force within Continental THIS, our collaboration with Sociowash promises to inject creativity into our digital presence, forging meaningful connections with coffee enthusiasts. Together, we're excited to unveil campaigns that capture the essence of Continental THIS, resonating with our diverse and growing audience.”