Subhankar Sen takes over as Director of Marketing at BPCL

Bharat Petroleum Corporation Limited (BPCL) has announced the appointment of Subhankar Sen as Director (Marketing). 

Sen brings over 30 years of experience within BPCL, having held various leadership roles across business verticals. Prior to this appointment, he served as Business Head – Retail (West), where he oversaw the transformation of BPCL’s retail operations. During this tenure, the company introduced digital-first initiatives and launched BeCafe, a café concept at fuel stations aimed at enhancing non-fuel retail offerings.

In the lubricants segment, Sen played a role in expanding the MAK Lubricants brand both in India and in international markets, including Nepal, Bangladesh, Sri Lanka, UAE, and Africa. He also led an indigenisation effort under the Atmanirbhar Bharat initiative and launched the MAK Lubricants Solutions program focused on operational efficiency and cost reduction.

Sen has been involved in BPCL’s brand and loyalty programmes, contributing to platforms such as Pure for Sure, Speed, PetroBonus, SmartFleet, BPCL-SBI Card, In&Out Stores, and UFill. His strategic partnerships across sectors such as banking, retail, and automotive have been noted for enhancing consumer engagement and market reach.

As Oil Industry Coordinator, Shri Sen supported the government’s clean mobility agenda, contributing to initiatives such as Doorstep Diesel Delivery and BPCL’s eDrive project for EV Fast Charging Corridors.