Swati Balani joins FCB Interface as Executive Creative Director

Swati Balani has been appointed as the Executive Creative Director at FCB Interface. Balani moves to the agency after a near-two year stint as ECD at BBH India. She announced the news in a LinkedIn post. 

Balani has over 16 years of experience in the advertising and marketing industry. She has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting. Throughout her career, she has built several brands across various sectors, including fintech, healthcare, BFSI, consumer durables, tech startups, FMCG and more. Over the years, Balani has collaborated with brands across industries, including ITC, Burger King, USL Diageo, Microsoft, P&G, PepsiCo, and Aditya Birla among others.

Balani’s achievements include spearheading Pepsico India’s first AR campaign for Slice, which showcased the inspiring stories of COVID warriors in lieu of traditional branding. She also played a pivotal role in the launch of Microsoft’s first AI chatbot in India and Diageo’s gifting portfolio with a consumer-first UGC (user-generated content)-led launch.

She has won several national and international advertising and marketing awards. In particular, her campaign for Netmeds, #SilenceCancerNotItsFight, clinched a Gold award in the Red Abby’s category. Swati has also been named Social Samosa Superwoman in 2023.