The Advertising Club introduces new categories for Creative Abby 2026

The Advertising Club (TAC) has announced the introduction of new categories for Creative Abby 2026.

The Abby Awards Governing Council invited a group of most awarded creative honchos of the Indian industry, who are also India’s best jury talent at global festivals, to give their suggestions on making the Abby Award more global and world aspirational. The group had rich discussions, and from there emerged this year’s Abby Award Categories and the Judging process.

The new categories being introduced are:

1. Social Content and Influencer Marketing 

This covers the growing world of digital creation, content collaboration and community building of influencers.

2. Creative Commerce, Use of Data and B2B

This covers the new innovative world of online and offline commerce and payment solutions, data-driven innovation in channels, creative B2B and brand experience.

Both new categories are designed to reward craft and quality of impact rather than pure effectiveness or numbers, as is the case with entries in Creative Abby. 

Rationalisation of some Digital Sub-categories

Seven sub-categories in the Digital Category have been removed as they have become irrelevant in this dynamic, forever evolving vertical. 

Merging of categories 

Sustainability and Inclusion

Three existing categories, which are the social good verticals, have been merged into one Category. Green Abby, Red Abby and Diversity Equality, Inclusivity (DEI) have been merged into one Category called Sustainability and Inclusion.

Mobile Category has been discontinued 

This vertical has now become less relevant as Digital has all mobile-related sub-categories.Besides Social Content and Influencer Marketing, the new vertical takes care of most mobile-originated digital content.

Further, recognising the role played by clients whose brands have set creativity benchmarks and made their agencies famous, a category devoted to the client whose brands win the maximum number of points, called Client of the Year, has been introduced.

There is further refinement in the computation of Creative Agency of the Year. Until now, this award has been given to the agency with the maximum points in the 8 traditional creative categories, viz Print(2), Film(2), OOH, Integrated, Audio, and Digital. This has now been changed to award the agency the maximum points in all 18 creative categories, other than Video Craft (for film producers) and Young Maverick Abby.

The updated Entry Form, reflecting all category refinements, is now live on The Ad Club website. The awards continue their partnership with The One Club | The One Show.

The last date for submission is April 06, 2026, and work eligible to participate has to be released between April 1, 2025 and March 31, 2026. The results will be declared and presented at the Goafest 2026.

Highlighting the evolution of Goafest and the ABBY Awards Powered by One Club,Dheeraj Sinha, President, The Advertising Club, and CEO McCann India, mentioned, “Goafest has always been synonymous with creativity, collaboration, and industry excellence. The ABBY Awards Powered by One Club continue to push boundaries, setting new creative benchmarks year after year. Abby Awards, being in its 57th year, continue to raise the bar, and this year’s edition will be even more inspiring, bringing together the brightest minds in the industry.”

“We have introduced two new categories and merged, rationalised and deleted some categories. For the very first time, we have partnered and co-created with creative luminaries of the industry for categories. We are truly grateful for the continued support of One Club and One Show towards conducting our judging process for the last 5 years. Our thanks to the widespread participation of both agencies and client companies year after year,” saidAjay Kakar, Chairperson, ABBY Awards 2026.