Theblurr announces Sainath Saraban as Co-founder & Chief Creative Officer

Theblurr, an AI-native marketing and media agency, has appointed Sainath Saraban as Co-founder and Chief Creative Officer (CCO). In this role, he will oversee the agency’s creative direction across markets.

Saraban brings over two decades of experience in creative leadership, with a career spanning India, the United States, Latin America, Southeast Asia, Europe, and Africa. His portfolio includes work for global brands such as Pepsi, Bacardi, Coca-Cola, Nike, Levi’s, Amazon, Microsoft, and Hewlett-Packard. He is known for campaigns such as Thums Up’s ‘Aaj kuch Toofani karte hai’.

His previous roles include National Creative Director at Leo Burnett India, as well as founding Simple Creative Inc. and Studio Simple in the U.S. He has also served as Global Creative Director with Hewlett-Packard, where he worked on campaigns designed for global reach while maintaining local relevance.

Commenting on the appointment, Shamsuddin Jasani, Co-founder and CEO of Theblurr, said, “Sai is not just a creative leader—he’s a global storyteller who speaks the language of culture, technology, and human truth.”

Saraban added, “Theblurr is the kind of agency I’ve always wanted to build—a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful.”