Truecaller introduces 'Truecaller Play' ad suite

Truecaller Ads, the advertising division of the global communications platform, has introduced 'Truecaller Play,' a new suite of media formats aimed at expanding its advertising capabilities. The offering includes video-first, interactive, and immersive ad formats designed to integrate within the app’s user experience.

The launch follows a year of product updates by the platform as it continues to develop solutions aligned with mobile-first digital marketing trends. Truecaller Play joins existing products like the daily Roadblock and Truecaller Masthead. All offerings are supported by the platform’s first-party data, which enables targeted ad delivery.

According to the company, the new formats are intended to engage users during key moments within the app, where user attention is typically high and distractions are limited.

Key Features 

Custom rich media formats: The suite supports a range of rich media options, including standard video and custom-designed interactive formats, allowing for different types of campaign objectives such as awareness and engagement.

Native experience: Advertisements are designed to appear within the existing app interface to maintain a consistent user experience.

In-house creative support: Truecaller Ads offers internal creative services to assist advertisers in developing custom media assets suited to the platform.

Precision targeting at scale: Advertisers can access audience targeting capabilities enabled by Truecaller’s proprietary data, allowing for large-scale reach with demographic and behavioural filters.

Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, "At Truecaller ads, we’ve always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we’re not just introducing another ad product; we’re offering brands a rare opportunity to connect during moments of genuine user focus. It’s about placing your story exactly where attention is highest and distractions are lowest. That’s the power and promise of Truecaller Play."