Veefin Group invests in White Rivers Media

Veefin Group has announced a strategic investment in White Rivers Media (WRM), making it the 11th company added to the group. Through this strategic investment, the Group will leverage WRM's capabilities while strengthening and expanding its clientele deep into its ecosystem.

White Rivers Media, headquartered in Mumbai, specialises in creative and media solutions, MarTech capabilities, and marketing transformation. The agency serves a diverse portfolio of clients across BFSI, entertainment, FMCG, real estate, and e-commerce sectors, helping brands scale with precision in a digital-first world.

The company's official disclosure filing states that Veefin Solutions Limited, through its subsidiary Infini Systems Limited, proposed to acquire up to 49% consisting
of 4,900 Equity shares of White Rivers Media Solutions Private Limited on February 10, 2025. The cost of acquisition for the shares is INR 166.6 crores, with 4,900 equity shares purchased at INR 3,40,000 each.

Raja Debnath, Chairperson, Co-founder and CEO, Veefin Group said, "At Veefin Group, we have built a strong ecosystem that empowers businesses with cutting-edge financial technology and digital transformation solutions. Through this strategic investment, we are enhancing our ecosystem with deep MarTech expertise, creative digital marketing solutions, and a proven track record of success. This partnership enables us to offer clients a more integrated approach--combining technology with AI-led, data-driven marketing to drive engagement and business growth. Together, we are unlocking new possibilities for businesses to scale faster and compete smarter in a digital-first world."

Shrenik Gandhi, Co-founder and CEO, White Rivers Media, added, "This partnership marks an exciting chapter for WRM as we align with Veefin Group to drive the next wave of digital marketing transformation. By combining creative and media solutions with MarTech innovation and Veefin Group's technology-driven ecosystem, we can help brands navigate an evolving digital landscape with precision and scale. Together, we are building future-ready marketing solutions that drive measurable impact and accelerate growth in high-potential international markets." The proposed investment will focus on developing cutting-edge AI solutions for marketing automation, predictive analytics, and enhanced customer engagement models, setting new benchmarks in the digital marketing industry.