Vi & Team Vitality partner to boost esports in India

Vodafone Idea (Vi) and Paris-based Team Vitality, an esports organisation, have announced a long-term union to boost the esports ecosystem in India.

The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences. This will enable Vi customers to participate in esports and allow exclusive access to some of the Team Vitality tournaments and teams. This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities.

Commenting on the association, Avneesh Khosla, CMO, Vi said “Gaming has always been our strategic focus area and we have continuously strived to strengthen our gaming portfolio with right partnerships and relevant offerings. Over the last few years, esports has revolutionized the mobile gaming arena especially with younger audiences, and hence, deepening our focus in this space was a natural progression for Vi Games. We are excited to partner with one of the leading esports organizations of the world - Team Vitality. Together, we aim to drive and democratize access to the esports ecosystem in India. In the coming months, we will introduce some exciting esports and other youth centric content for our consumers to experience.”  

Speaking on the occasion Randall Fernandez, Managing Director, Team Vitality India said, “We are exhilarated to announce our partnership with Vi. We are at a juncture where technology will catapult gaming to the next level and eagerly look forward to our journey together. We will unlock new horizons searching for aspiring gaming talent across the length and breadth of the country, set new precedents and create indelible marks within the esports industry.”