Vineet Recriwal, a communications strategist and brand advisor, has announced the launch of 'The Native,' a brand marketing and communications advisory. The advisory is focused on assisting founders, startups, and brands in refining their messaging in the competitive markets.
The advisory plans to collaborate with leadership teams across sectors to develop messaging strategies aligned with both brand and business objectives. It aims to offer market entry strategies, brand positioning & narrative building, investor and internal communications and other services. The firm also aims to expand to Southeast Asian markets by 2026.
Commenting on the launch, Vineet Recriwal, founder and CEO of 'The Native', said, “Most early and growth-stage businesses do not need bloated 360-degree communication - they need clarity. Their struggle is not due to poor execution, but because they misread the market. They need someone who understands their ambition, reads market signals, and can translate that into the right message, to the right people, through the right channel. That’s where The Native comes in - as a sharp, strategic partner that brings ecosystem context, narrative focus, and execution insight from day one - to help businesses enter new markets with context, and shape their positioning with conviction."