Wieden+Kennedy secures Hero Cycles’ mandate

Wieden+Kennedy has bagged the mandate for Hero Cycles. The agency's mandate is to steer the brand into a new era, bringing acontemporary perspective to the entire brand portfolio of the company.

The alliance will combine Hero's legacy and product strength withWieden+Kennedy's strength in strategic reinvention and thinking.

Ayesha Ghosh, President, Wieden+Kennedy India, said, “When a storied brand likeHero Cycles is revitalised with the energy that Aditya Munjal and his team havebrought in with their ambitious plans, it can only mean that the future looks rosy forthe brand. Wieden+Kennedy has been known to infuse the spirit of the times intolegacy brands. That's our single point agenda on this one.”

Aditya Munjal, CEO, Hero Cycles added, “As we embark on a journey to transform not just ourselves but also how consumers see cycling in India, it is imperative to have an equally committed partner onboard. With Wieden+Kennedy’s unique approach and experience, I believe Hero Cycles will bring about an impactful change in its interactions with consumers, and we are very excited to start this ride with them.”