Wondrlab names Bharatesh Salian as President – Digital

Wondrlab has announced the appointment of Bharatesh Salian as President – Digital. He will be responsible for leading the company’s digital practice, with a focus on integrating performance, content, commerce, and experience functions.

Salian brings over 20 years of experience across digital strategy, data, and creative technology. He has previously held leadership roles at Interpublic Group, Publicis Groupe, and Omnicom Media Group. Prior to joining Wondrlab, he served as Senior Vice President – Marketing Science & CX at FCB/SIX, where he worked on data-led customer experience initiatives for brands including Amazon, HDFC Bank, Aditya Birla Capital, and JioMart.

His background includes work across multiple sectors such as FMCG, financial services, real estate, fashion, automotive, and public sector organisations. At Wondrlab, he will oversee digital operations, with an emphasis on expanding capabilities in social media, digital content, and AI-driven marketing tools.

Speaking on the appointment, Sanju Menon, COO at Wondrlab, said, “Bharatesh is a rare blend of data-first thinking and deep creative empathy. His ability to scale transformation across verticals and his obsession with outcomes make him the perfect fit for where we want to take Wondrlab next. Winning on digital platforms and developing communication solutions that resonate with consumer behaviour is primary today. And Bharatesh will lead that charge.”

Bharatesh Salian stated, “Wondrlab is a melting pot of creativity, tech, and purpose—and that’s exactly the kind of place where the future of marketing is being rewritten. I look forward to partnering with the amazing talent here to build unified, measurable, and scalable solutions for brands in India and beyond.”

Salian's previous work includes developing early missed-call marketing campaigns in India, establishing global customer experience hubs, and using AI to enhance enrolment and loyalty communication strategies.

At Wondrlab, his focus will be on advancing the company’s integrated full-funnel digital offerings, aligning them with business objectives and consumer engagement goals.