World Tennis League announces partners and sponsors ahead of India season

The World Tennis League (WTL) is set to begin its first India season and has announced a list of partners for the tournament.

Iconik Sports & Events Ltd. has joined as the title partner, while SpiceJet has been named the powered-by partner. The league said the partnerships will support operations and fan engagement during the season.

Other partners announced for this edition include EaseMyTrip as travel partner and Bisleri as hydration partner. Qorum India will serve as the official timekeeper, and Dunlop has been appointed ball partner. Apoorva Healthcare will act as the medical partner for players and staff.

ACT Fibernet has been named the connectivity partner to support broadcast operations. RedFM will serve as the radio partner, while Hudle joins as a community partner. BookMyShow will handle ticketing for the event. XRT Active has been named apparel partner for ball kids and umpires, Dr. Umed Cosmetics as aesthetics partner, and EnchantXP as experience partner.

Speaking on these partnerships, Hemali Sharma, Co-Founder, World Tennis League, said, “Every season, we aim to push things a little further - better tennis, better energy, better moments for fans. Having this group of partners with us gives the league a real boost. Each one brings something unique, and together they form a powerful foundation for what we’re building. We’re genuinely excited for the season ahead and what this lineup will help us deliver.”

The league will be broadcast on Sony Sports Network and streamed on FanCode in India, with coverage reaching audiences in more than 100 countries.

The sports network is the official broadcast partner, while FanCode will handle digital streaming, offering live and on-demand access, the league announced on Tuesday.

Internationally, the tournament will be aired across regions including the Americas, Europe, Asia, the Indian subcontinent, MENA, Sub-Saharan Africa and Russia through broadcasters such as Tennis Channel, Canal+, SuperTennis Italy and others.

Hemali Sharma said, “We are incredibly excited to welcome Sony Sports Network and FanCode as our exclusive broadcast and digital streaming partners for our first-ever edition in India. With WTL’s courtside action reaching fans in over 100 countries, this season will significantly boost the league’s global footprint. Tennis in India is experiencing a remarkable surge and we are committed to bringing world-class players, electrifying matches, and memorable moments to fans everywhere.”

Speaking on the collaboration, Prasana Krishnan, Co-Founder, FanCode, added, "We’re excited to deliver the World Tennis League to Indian audiences. This edition gives Indian fans a chance to witness global stars like Medvedev, Kyrgios, Monfils, Badosa, and Svitolina up close. As we aim to take the league to fans across the country, its quick, dynamic format and elite talent make it the perfect way for both loyal tennis followers and new fans to experience the sport.” 

The matches will be held at the S.M. Krishna Tennis Stadium in Bengaluru.

Sponsors and partners announced:

Title partner: Iconik Sports & Events Ltd.

• Powered by partner: SpiceJet
• Travel partner: EaseMyTrip
• Hydration partner: Bisleri
• Official timekeeper: Qorum India
• Ball partner: Dunlop
• Medical partner: Apoorva Healthcare
• Connectivity partner: ACT Fibernet
• Radio partner: RedFM
• Community partner: Hudle
• Ticketing partner: BookMyShow
• Apparel partner: XRT Active
• Aesthetics partner: Dr. Umed Cosmetics
• Experience partner: EnchantXP
• Official broadcast partner: Sony Sports Network and FanCode (streaming partner)

This article has been updated.