YouTube adds shopping stickers to Shorts for easier product discovery

YouTube has announced an update to its Shopping feature for Shorts, introducing new Shopping product stickers that make it easier for viewers to identify and purchase items featured in videos. These stickers aim to boost creator earnings by driving more engagement—YouTube says that Shorts using these stickers received over 40% more product clicks during testing compared to those using the traditional Shopping button.

Previously, product tags appeared as a banner in the lower-left corner of a Short, which opened a product list when tapped. With the new update, creators can now tag products directly in their videos, automatically generating a sticker based on the first tagged item. They can customise the sticker’s size and placement. If multiple items are tagged, viewers can tap a downward arrow to view the full product list. Clicking any product will take them to the retailer’s site.

The feature is rolling out globally this week, except in South Korea, where it will launch soon.

At Cannes Lions 2025, YouTube CEO Neal Mohan shared that Shorts now get over 200 billion daily views. He also announced that Google’s Veo 3, a tool that generates video and audio, will be integrated into Shorts later this summer.