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behavioural science

#SMLive 2019: Babita Baruah on Behavioural Science for Digital Storytelling SM Live

#SMLive 2019: Babita Baruah on Behavioural Science for Digital Storytelling

Behavioural science is about being irrational enough to drive the point home. Babita Baruah, Managing Partner, GTB India. WPP explains more

By Jagruti Verma
logoJun 30, 2019 05:07 IST logo 3 Min read
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