bumble india

Case Study: How Bumble's 360-degree campaign promoted kindness in dating, garnering 1Bn+ impressions

To promote its recently launched ‘Compliments’ feature, the brand launched a 360-degree integrated campaign, highlighting the importance of kindness in relationships, garnering 4Mn+ clicks. Here's a case study on it.

By Social Samosa

Mar 05, 2024 15:18 IST logo

4 Min read

Samosa Snippets

Inside: Bumble India's efforts of making socially distant dating fun...

By Aishwarrya Chakraverty

Jan 08, 2021 09:07 IST logo

13 Min read

Samosa Snippets

The curious case of Bumble on Indian Matchmaking

By Jagruti Verma

Aug 06, 2020 08:52 IST logo

5 Min read

Interviews

Interview: Bumble's Priti Joshi on differentiating from dating apps

By Jagruti Verma

Sep 10, 2019 09:40 IST logo

15 Min read