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consumer privacy

FI Guest Post

Strategies for e-commerce brands in a cookieless world: In the age of privacy

With data privacy concerns rising, traditional cookie-based tracking is fading. Rajeev Garg, Co-founder and CCO, ETML, reveals why E-commerce brands must now focus on first-party data, zero-party data, and contextual advertising.

By Social Samosa
logoJun 12, 2024 11:10 IST logo 4 Min read
guest post manisha fi Guest Post
From informed to meaningful consent: The future of data privacy
By Social Samosa
logoMar 27, 2024 10:00 IST logo 4 Min read
AdTech MarTech Guest Post
How did the pandemic affect AdTech and MarTech industries?
By Social Samosa
logoOct 26, 2021 06:50 IST logo 3 Min read
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