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LinkedIn ad targetting

CX News

LinkedIn rolls out new ad attribution system for accurate tracking

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) for more accurate campaign performance insights.

By Social Samosa
logoJan 23, 2025 17:11 IST logo 2 Min read
sd News
LinkedIn launches campaign on ad targeting accuracy
By Social Samosa
logoJan 17, 2025 12:11 IST logo 1 Min read
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