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Niche Markets

FI00001 Guest Post

Why staying small is powerful: A strong local brand vs a weak national brand

Aditya Jaishankar, Brand Consultant, discusses the diverse potential of the Indian market, success stories of niche-focused SMEs, local food brand strategies, and the strength of regional identity in marketing.

By Social Samosa
logoJul 03, 2024 14:48 IST logo 4 Min read
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