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Swiggy Instamart campaign

s Case Studies

Invisible Falguni Pathak, UGC hook step & more: How Swiggy Instamart delivered Navratri essentials

Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy campaign that aligned perfectly with the festive spirit of Navratri. Here is a case study on it.

By Social Samosa
logoNov 22, 2024 12:52 IST logo 4 Min read
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Swiggy reimagines iconic Indian TV ads for new Instamart campaign
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Case Study: How Swiggy Instamart awareness campaign leveraged the cookbook concept
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