Tira campaign

Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day

Tira’s 'Rick Pics' campaign, launched on Women’s Day, used pink auto-rickshaws and tongue-in-cheek messaging to reclaim space and reframe beauty conversations. With influencer tie-ins and outdoor media, the campaign blurred the lines between street culture and beauty marketing. Here’s how it unfolded.