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#WaitNahiVoteKaro campaign

FI Case Studies

Case Study: How Meesho used influencer reach to tackle low voter turnout, garnering 120 Cr+ impressions

To boost voter turnout among young adults during the Indian General Election 2024, Meesho’s #WaitNahiVoteKaro campaign leveraged its e-commerce platform's reach and influence and reached 22 Cr Indians.

By Social Samosa
logoJun 07, 2024 11:58 IST logo 5 Min read
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