Following a month-long multi-agency pitch, AdGlobal360 won the social media mandate for the Bureau of Indian Standards (BIS).
As knowledge and information seeking platforms are going through a transformation, BIS decided to set foot on the social media platform with an objective of creating awareness and engagement about the significance of rules and standards in the country.
In their maiden voyage through different waters of social media, BIS wanted to hand the responsibility of spreading their messages to an agency which understands the nature of different demographic trends and can successfully convey the info accordingly.
AdGlobal360 will be creating the social media image of BIS from the scratch. Providing a 360 degree marketing approach, AdGlobal360 will be creating the presence of BIS on every leading social media platforms viz. Facebook, Twitter, LinkedIn, Instagram, Youtube etc.
Their association has already initiated with a collaborative training session for the employees of BIS in which they were introduced to the possibilities and nuances of the emerging media practices.
Commenting on the win of a Central Government account, Rakesh Yadav, CEO and Co-Founder, AdGlobal360, stated, “AdGlobal360 has always integrated the principles set by Indian standards with global innovation to reach the vertex of marketing. Handling social media for a prestigious account like BIS is a matter of pride and calls for a great sense of responsibility and we are all set to leave no stone unturned in working beyond the expectations of the Bureau of Indian Standards.” The primary motive of BIS-AdGlobal360 association is not only to disseminate the relevant information among masses but also to bring all the stakeholders associated with BIS on the same platform.
In reference to the association, Smitha Nair, Director of PR at BIS stated “We are looking forward to this association with AdGlobal360 and we hope to create new & unique connect with our audiences over social media”.
Since its inception in 2009, AdGlobal360 has come a long way on the path of innovative marketing. Association of an impactful government organization like BIS with AdGlobal360 promises a new hope of keeping the citizens of India informed and aware.
The largest channel partner for Google India, Adglobal360, now has 8 centers across the world and over 300 digital experts catering to more than 600 clients around the globe. The company specializes in creating targeted digital solutions to address the growth challenges in major sectors such as BFSI, FMCG, Real Estate, e-commerce, education, retail among others. Top clients of AdGlobal360 include the likes of Maruti Suzuki, Tata Docomo, Rajasthan Tourism, Reckitt Benckiser, Sobha Developers, Fenesta, Landmark Group, Lovely Professional University, Voylla, Agarwal Packers and Movers etc.