Following a multi-agency pitch stretched over the last few months, AdGlobal360 India won the social media and website mandate of Rajasthan Tourism, which was previously handled by Ogilvy.
AdGlobal360 will manage all the existing social media accounts and the official website (tourism.rajasthan.gov.in). This business will be handled from the agency's Jaipur office. The win comes on the back of the agency's acquisitions of PolicyBazaar, Landmark and AlphaCorp accounts recently.
Commenting on the win, Rakesh Yadav, CEO, AdGlobal360, says, "We are delighted that Rajasthan Tourism found value in our offering and appointed us to partner them in their endeavour to promote the city across the world. This is an opportunity for us to leverage our strengths in consumer insights through our proprietary tool used across all markets. As we move forward, our goal is to create unique benchmarks for our client."