Social Media Campaigns Round Up ft Toppr v/s Unacademy, Instagram tap posts and more


Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.

Social Samosa’s weekly digital marketing and social media campaigns roundup this week features brands shooting creatives around the topical wave created by Instagram tap posts, #PintSizedVictories and #OzoneDay.

Campaign Face-Off: Toppr’s ‘Hardworking Student’ v/s Unacademy’s ‘New-Age Teachers’

Experts examine and grant marks to the impressive teachings in this campaign face-off between Toppr and Unacademy Teachers Day campaign. Read more here.

Brands create waves with Instagram tap posts

A trend has resurfaced on the photo-sharing platform with brands innovating through Instagram tap posts to create engaging posts on feed. Read more here.

White Owl nudges consumers to celebrate #PintSizedVictories

With the help of Instagram influencers, White Owl extends its #PintSizedVictories rhetoric in the digital world with promise hampers. Read more here.

Ayushmann Khurrana – the ‘Dream Girl’ of ad world!

Social Samosa takes a look at the endorsement inventory of Ayushmann Khurrana ads as the actor emerges as unstoppable – both in the cinema and advertising world. Read more here.

#TopicalSpot: Instagram Music brand posts chant lifting tunes

Instagram Music brand posts have got the socioverse grooving with a musical brand-connect. Read more here.

IndianOil celebrates Unsung Heroes with new campaign

The Unsung Heroes campaign was conceptualised by GREY Group India and consists of two digital films that have been released across IndianOil’s social media pages. Read more here.

Brands step up to spread awareness this #OzoneDay

September 16 is known as the International Day for the Preservation of the Ozone Layer. Here’s how brands commemorated it with #OzoneDay posts. Read more here.

#TopicalSpot: Let’s change the channel to nostalgia with Doordarshan brand posts

Doordarshan brand posts will get you reminiscing about all the entertainment they provided us during the simpler times on the 60th anniversary of the channel. Read more here.

#TopicalSpot: Brands salute innovators this Engineer’s Day

Brands design topical posts to acknowledge the contribution of the ones who build and maintain our world with Engineer’s Day brand posts. Read more here.

#TrendingFormat: Brands use two arrows for one thumb-stopping creative

Within hours last evening, several versions of the #TrendingFormat came alive: A white background with arrows that requires eyes to scan over and decrypt the message. Read more here.

The Zoya Factor Marketing Strategy casts a charm

As the movie tests its luck on the silver screen today, let’s look at the factors forging The Zoya Factor Marketing Strategy. Read more here.


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