Agency Feature: SocioPool
Who is SocioPool?
SocioPool India Private Limited is an Indian influencer and viral marketing company with a collection of 100s of influencers that come with a combined reach of over 500 million on Facebook and Instagram and YouTube, among other platforms. The agency has its own production house called SocioHub.
Established in 2015, SocioPool is a leading digital and influencer marketing company that connects brands with passionate and socially-engaged audiences, with the help of influencers on YouTube, Instagram, TikTok as well as singers and celebrities.
We are the first company to have started brand promotions through YouTube videos and Instagram memes in India in 2015. Currently, we are a team of 25 full-time and 15 part-time employees. Aashish Bhardwaj is the company’s founder and CEO, Pooja Bhardwaj General Manager and Rahul Kanojia is the Operations Head.
What’s in the name?
Sociopool means the “Pool Of Social Media”. So, as SocioPool India, we manage creators and operate on all social media platforms including Youtube, Facebook, Instagram, Twitter, LinkedIn, Tiktok and Snapchat.
What do we do?
We, at SocioPool India, are capable of building the brand value of businesses with the help of our network of influencers in India. Brand collaborations are provided in an efficient and effective manner.
With our team of creators, we help brands present products in a creative manner that showcases the brand in an informative manner and strikes a chord with the customers. We also help brands strategies and build high performing campaigns with which to engage audiences across social media channels.
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Why we do it?
Our founder, Aashish Bhardwaj had begun with another startup initially but he couldn’t promote it well with traditional marketing methods and limited resources. Upon exploration, he found that YouTube and Facebook were good means for him to promote his business. Eventually, he expanded the idea and started helping other startups by providing them with insights on how to proliferate reach over social media platforms at a reasonable cost.
How we evolve?
We started our journey by working with small apps and companies who wanted to build their audiences. For their promotion, we made generic pages on Facebook and approached smaller YouTubers. Through creative content integration, we were able to help clients get good results.
Social Responsibility in social media.
Being an influencer marketing company, it is very important for us to follow all the guidelines provided by the client while ensuring they get the best results. Very importantly, we always make sure that we don’t create content that would negatively impact audiences.
Need of the hour?
Timing matters a lot as every influencer has a different release timing that gets them good reach. So, we try to complete campaigns on time as per the decided strategy and creativity, so that the campaigns run well and aren’t delayed. We work on a 24X7 basis as we even have overseas clients.
We learned the hard way.
The most challenging aspect is to plan and execute every client campaign according to their requirements and product/services and at the same time, managing our current and prospective influencers on social media platforms. Being innovative, creative and updates is the key to influencer marketing. Also, an organisation can be successful only with the help of a team effort.
Did we just share that?
This one time, a few months ago, we were working on a campaign with a YouTube creator where the shoot couldn’t happen as per the script and we had to post the video at odd timing. However, to our astonishment, the video went viral with over 100 million views. It turned out to be a huge and unexpected success for the client as well as the creator.
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They work with us.
Our clients include T-Series, Zee Music, Alt Balaji, TikTok, U-Dictionary, Hike, Mobikwik, Alibaba, Bytedance, Likee, Hopper, Happn, SMC, AmpMe, mCent Browser, VMate, Purple.com, Kwai, Azar, Loco, Fastra, Pindrop, Binomo, Nostra Pro, Make Dream Homes and Wooplr.
The industry as we foresee.
Our plan for the future is to create an impregnable persona on all social media platforms through engagement with more and more brands. We want to create our own platform where we can help anything get viral, irrespective of whether they are a startup, brand, product, service, news, event, singer, dancer, celebrity or a commoner.
A day without the Internet.
Being a marketing company, it’s quite difficult for us to spend a day without the internet. It may feel like we are still living in the 60s and 70s. We may try to utilise our time on other things like scripting, shooting, making creative posters and banners as well as play games.
Lastly, are you hiring?
Yes, we are hiring for the following jobs:
- Creative Head
- Business Development Executive and Manager
- Script Writer
- Operations Head
- Video Editor